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Each year, the start of the NFL season gives bonus hunters an opportunity to take advantage of generous offers from leading operators as the companies engage in a customer acquisition bonanza.

Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.

While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.

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The mystery surrounding who won the $1.04 billion Powerball jackpot drawn on Aug. 12, 2026, has been solved—sort of. The Illinois Lottery announced that the winner came forward this week to claim the prize but chose to remain anonymous.

The big Powerball winner took advantage of Section 7.2 of the Illinois Lottery Law, which governs disclosure rules regarding winners’ identities.

Under Section 7.2, a winner of a prize of $250,000 or more can request to keep their name and municipality of residence confidential while completing their Illinois Lottery Winner Claim Form.

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Supporters of the change argued that people aged 18 to 20 are already treated as adults in many areas of civic and economic life, and that retaining a separate gambling threshold of 21 could push some towards unlicensed sites.

During the committee stage debate, Labour and Home Affairs Minister Major General Pius Mokgware warned parliament against adopting rules that could not be enforced in practice.

“Do not have legislations which you cannot enforce, it is dangerous,” Mokgware told parliament.